Tulleeho Alcobev Newsletter #32 - December, 2008
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What's in a name?

Baileys Irish Cream

Introduced in 1974 by Andrew Bailey, Baileys is an Irish whisky and cream based liqueur. At present, Diageo owns the trademark to this magnificent drink. The ingredients include whisky, cream, chocolate, vanilla and sugar. It has an alcohol content of 17% ABV. It is usually consumed neat, on the rocks, or as part of a cocktail. It has a shelf life of 24 months and should ideally be stored between 5 and 35 degree C. Baileys claims that the secret behind their great taste lies in the Irish environment, the quality of ingredients and happy cows! Read the full story at Baileys.com.

International News

InBev seals Anheuser-Busch deal

InBev is now the world's largest brewer after it completed its $52 billion takeover of Anheuser-Busch. The company will now be known as Anheuser-Busch In Bev and will be based in Leuven, Belgium. Ex InBev CEO, Carlos Brito, will head the new company.

Cobra Beer up for sale

As reported in our August edition of this newsletter, Cobra Beer has confirmed that it will either partner with another firm or be sold outright. Karan Bilimoria has reportedly put a price tag of £ 200 Million on the iconic beer brand.

World distiller of the year awarded to Cooley

Cooley distillery, Ireland's only independent whisky distillery, was recently named World and European Distiller of the year at the 2008 International Wine and Spirits competition awards banquet held in London.

Diageo launches Captain Morgan 100 proof

Captain Morgan 100 proof was recently launched by Diageo in the US market. This new variant has a hint of vanilla, dry fruit and spices and is best consumed with cola or straight up.

Cruzan rum added to Beam portfolio in the US

Post the recent acquisition of Cruzan rum from Pernod Ricard, Beam Global Spirits and Wine has now added the rum to its portfolio in the US. The Cruzan range consists of a light rum , many dark rums, a single barrel , and various flavored rums.

Domestic News

USL to launch 2 White & Mackay 'rare and prestige' whisky variants

USL may soon launch 2 more variants to its rare and prestige collection of Whyte and Mackay - Isle of Jura 40 and Dalmore 1973. The rare and prestige collection is a super-premium offering, with prices as high as Rs.3 lakh for a bottle. The company is targetting Mumbai and Delhi and has yet to finalise the pricing of these 2 variants.

Natures Bounty to diversify into spirits

Natures Bounty, the company promoted by Amit Burman, soon plans to add scotch, beer, gin and vodka to its existing portfolio in the Indian market. They currently have around 4 wine brands in 24 variants and plan to introduce a 12-year old Single malt and a 12-year old Scotch within 3 months.

Diageo may buy 15% stake in USL

A top team from Diageo met with Vijay Mallya and his team in Mumbai for exclusive discussions regarding a partnership and maybe even a minority stake sale which may fetch UB $450/500 million as per initial speculations.

Tata Tea to venture into energy drinks market

Tata Tea is preparing to launch an energy drink as part of its plan to expand its health and wellness portfolio. The speculation is that the country’s largest tea company may launch its product early next year in Chennai. The energy drinks market is estimated to be as high as Rs. 500 crores.

Tilaknagar Industries to build new distillery at Ahmednagar

Tilaknagar Industries will soon start building its new grain based distillery in Ahmednagar, Maharashtra. Famous for their Mansion House brandy, the company now expects its new distillery to produce 100,000 litres a day and give it easy access to European markets.


Upcoming Events

Pune Wine Tasting Festival - 13, 14 December, 2008.

Event highlights : * 50+ Indian wines, gourmet food stalls * Wine appreciation sessions, celebrity chefs in action,gourmet finger foods. Sushi, Tapas. * Varietals: Sauvignon Blanc, Chenin Blanc, Cabernet Sauvignon, Shiraz, Zinfandel * Blind tasting competitions, meet master winemakers,wine & accessories. At Rohi Villa Palace, Koregaon Park from 11am-6pm on December 13 and 14. More details here.

Tulleeho Wine Experience - December 20, New Delhi


A selection of international and Indian wines : Nine Hills Cabernet Sauvignon (Red), Terrazas Malbec (Red), Nine Hills Sauvignon Blanc (White), Terrazas Chardonnay (White) & Green Point Brut (Sparkling wine) will be tasted ( approx. 50 ml per wine ) while our resident expert gives you gyan that will make you the perfect wine snob. 4-7pm at Moksha, New Friends Colony. Limited seats, so register now! More details here.

Tulleeho Shop


Tulleeho Ice Crusher
Make crushed ice for your Mojitos, Caipirojkas and other slushes with the Tulleeho Ice Crusher. The crusher can handle about 20 ice-cubes at a time. Rotate the lever to get your crushed ice within minutes !

The crushed ice gets collected in the plastic container at the bottom. There’s also a handy plastic ice-scoop that allows you to hygienically use the crushed ice.
Stainless Steel. Made in India. Shipping weight : 1kg.

Price : Rs. 1500/-

View more products in the Tullee Shop

Tullee Trivia : on popular demand, we have resurrected Tullee Trivia. There is a new contest up on the site with a prize from the Tullee Shop for the winner. Play Tullee Trivia here.
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About Tulleeho

Still don't know what we do! Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do read : About Us

Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation)

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